As I work in digital marketing and am passionate storyteller, I was surprised that I just found out about this book now. It seems to be more focused on marketing but heavily relies on principles from Joseph Campbell and the Heroic Journey.Those interested in learning how to tell stories in a slightly more marketing focused way may benefit from the lessons contained within.
I just completed watching this outstanding video from a fellow author on Blogging as a Platform.
I work in digital marketing and have collaborated with some of the smartest social directors within my company on developing social voice and techniques. With all my previous exposure, Kiersi had some great insights that I hadn’t thought of before.
The video seems most useful for aspiring authors – but anyone working to learn how to create their social voice will benefit tremendously. Give it a watch and then follow her @kiersi